Built on Story
The Marketing Show for Business Owners Who Are Tired of Being Out-Marketed
Every week, a business owner somewhere loses a client to a competitor doing worse work.
Not because the competitor’s product is better. Not because their price is lower. Because the competitor’s story is told better. Because the competitor appears more credible, more visible, more worth trusting, before the prospect ever speaks to either of them.
Built on Story exists for the business owner who has decided that losing to inferior competition is no longer acceptable.
What This Show Is About
Every episode breaks down the exact story mechanics behind one business, one campaign, or one piece of content that commanded its market.
Not theory. Not inspiration. Specific mechanics. The hook that stopped the scroll. The narrative structure that kept people watching. The emotional logic that made a viewer trust a brand before they understood why.
If you run a business, create content, or sell anything to anyone, this show is built for you.
Who This Is For
Built on Story is for the coach who has genuine results but cannot explain them in a way that attracts clients. The consultant who knows their work is better but watches their competitors win the business. The YouTube creator who produces good content but cannot crack the algorithm. The personal brand that has a real story but has never found the right way to tell it.
One episode. One specific mechanic. One thing you can apply to your business today.
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